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Economic and social conditions for women in Russia and other Postsoviet countries are a motivational factor in finding foreign arrangements.52 percent of Russia’s workforce is made up of women, yet according to some sources they often hold low positions of prominence in their home country and work jobs with less respect and lower wage (such as teaching or physician positions); On the other hand, according to Grant Thornton International Business Report for 2014, as cited by Forbes magazine, Russia has the highest proportion of women in senior management worldwide at 43%, followed closely by other Postsoviet countries such as Lithuania, Latvia, Georgia and Armenia.Imbalances between the number of available women and the number of men desiring partners created a demand for immigrant women.As a result of this imbalance, a new system of "picture brides" developed in predominantly male settlements.With 4,138,273 more women than men from the ages of 15 to 64, marriage opportunities are slim at home and worsened by the life expectancy difference between men (64.3 years) and women (73.17 years), as well as the fact that a large portion of successful males are emigrating out of Russia.Those who marry foreign men tend to be better-educated than most women from their country or their husbands.Very few women lived there at this time, so it was hard for these men to settle down and start a family.
The term "mail-order bride" is both criticized by owners (and customers) of international marriage agencies and used by them as an easily recognizable term.
In return, the women would write to the men and send them photographs of themselves.
Courtship was conducted by letter, until a woman agreed to marry a man she had never met.
In the twentieth century, the trend was towards women living in developing countries seeking men in more developed nations.
In the twenty-first century, the trend is now based primarily on internet-based meeting places which do not per se qualify as mail-order bride services.